Entrepreneurial experimentation in business model dynamics: Current understanding and future opportunities
نویسندگان
چکیده
Abstract The concept of business model dynamics has been gaining momentum in the academic literature to refer all alterations a firm’s model. This study taps into shift from traditional ontological view models as static implementation strategy, toward phenomenological stance that portrays unit analysis for different phenomena related it. Building on this emerging discourse, review offers an interpretive lens role entrepreneurial experimentation dynamics, namely innovation, validation, scaling, and pivots. proposes unified framework understanding these phenomena, discusses research gaps perspective, advances set open avenues inform future research. also recent managerial interest methods involving experimentation, such Lean Startup method.
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ژورنال
عنوان ژورنال: International Entrepreneurship and Management Journal
سال: 2023
ISSN: ['1554-7191', '1555-1938']
DOI: https://doi.org/10.1007/s11365-023-00836-7